Google Ads (AdWords) Expert Services

Straw Hat Digital has been running Google Ads (AdWords) since 2007, and this is our main speciality out of all our digital marketing services. We cater for budgets big and small, start ups to big corporates, we have done it all and ran campaigns all around the World.

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users. It operates primarily on a pay-per-click (PPC) model, meaning advertisers pay each time a user clicks on one of their ads.

What we offer

We run Google Search, Google Display (GDN) and YouTube pay per click campaigns.

Each campaign(s) is custom built to suit the potential client.

This is what we offer per campaign in our set up and management process:

  • Setting Up An Account
  • Keyword Research
  • General Campaign Research
  • Display Ad Placement Research
  • Daily Search Term Recon
  • Monthly Management
  • Monthly Budget Research
  • Location Research
  • Ad Group Creation (1 Ad Group Per Set Of Individual Keywords)
  • Text Advert Creation (2 Adverts Per Ad Group)
  • Conversion Code Implementation
  • Conversion Tracking
  • Landing Page(s) Monitoring
  • Landing Page Creation
  • Daily Management
  • Weekly Keyword Analysis
  • Negative Keyword Implementation
  • Weekly Search Term Recon
  • Continual Advert A/B Split Testing
  • Daily Budget Monitoring
  • On-going Research
  • Monthly Reporting

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+27 (0) 83 864 1161

hello@strawhat.co.za 

A Brief Overview & Explanation Of Google Ads

What Are Google Ads?

Google Ads is a powerful tool for businesses to reach potential customers who are actively searching for products or services like theirs. It allows businesses to create ads that appear on Google search results, YouTube, and other websites in the Google Display Network. To find out more, have a chat, or get a no obligation free quote, please get in touch with us.

How Does It Work?

  • Keywords: Advertisers select keywords relevant to their business. When users search for these keywords, ads may appear alongside search results.
  • Bidding: Advertisers set a maximum bid they’re willing to pay for a click on their ad. Google uses an auction system to determine which ads are shown.
  • Ad Rank: Google considers the bid amount, the quality of the ad, and the relevance of the keywords to rank ads. Higher-ranked ads get better placement.

Benefits of Google Ads:

  • Targeted Advertising: Reach specific audiences based on keywords, location, demographics, and more.
  • Measurable Results: Track and analyse ad performance with detailed reports on clicks, impressions, and conversions.
  • Flexible Budgeting: Set daily or monthly budgets to control advertising costs and adjust as needed.
  • Quick Visibility: Unlike organic search, Google Ads can provide immediate visibility in search results.

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