by Gareth Roocroft | Oct 2, 2024 | General Digital Marketing
Why You Should Not Cancel Marketing When Your Business and Sales Are Slow, Rather Invest More In the fast paced and ever changing world of business, encountering periods of slow sales is inevitable. During such times, many business owners instinctively look to cut...
by Gareth Roocroft | Sep 19, 2024 | Workplace Mental Health
Tony Roocroft, My Father, Mentor & My Digital Marketing Inspiration Tony Roocroft was once a household name all over the World, as a digital marketing pioneer, not just on the continent of Africa, but his expertise was sort out from other places like the USA,...
by Gareth Roocroft | Jun 21, 2024 | Technology And Marketing
The Power of Personalised Marketing: Unlocking the Potential of Customisation for Lead Generation and Sales Why You Need To Look Into Personalised Marketing More Than you Think – Everything You Need To Know In the dynamic world of digital marketing, one term has...
by Gareth Roocroft | Jun 11, 2024 | General Digital Marketing
Mastering Keyword Research: The Cornerstone of Effective Digital Marketing The Importance Of Keyword Research In the expansive landscape of digital marketing, the power of search engine optimisation (SEO) cannot be overstated. At the heart of SEO lies keyword...
by Gareth Roocroft | Jun 2, 2024 | WordPress Hints
WordPress Tags – What Are They & How To Use Them? The Ultimate Guide to Using Tags in WordPress for SEO and Organic Ranking Improvement WordPress Tags – An Introduction WordPress Tags are vitally important in the digital marketing space to SEO, every...
by Gareth Roocroft | May 20, 2024 | Google Ads
Quick Guide To Types Of Google Ad Campaigns Why Do You Need To Use Different Types Of Google Ad Campaigns? Types of Google Ads campaigns – Using different types and formats of Google Ads is crucial for several reasons, all of which contribute to a more effective...
by Gareth Roocroft | May 10, 2024 | Google Ads
Trends in Google Ads for 2024 and Strategies for Building Successful Campaigns to Generate Leads Google Ads In 2024 Google Ads in 2024 – As we venture into 2024, the landscape of digital advertising continues to evolve, with Google Ads remaining a cornerstone...
by Gareth Roocroft | Apr 29, 2024 | Email Marketing
Drip Campaigns For Email Marketing Success Mastering Email Marketing: Harnessing the Power of Drip Campaigns with MailChimp and Beyond Let’s talk about drip campaigns when it comes to email marketing. In the world of digital marketing, where attention is scarce...
by Gareth Roocroft | Apr 19, 2024 | YouTube Marketing
The Story Behind The YouTube Algorithm Demystifying the YouTube Algorithm: A Comprehensive Guide to Engagement, SEO, Watch Time, Views, and Video Rankings The YouTube algorithm works by monitoring user engagement and paying attention to how viewers interact with a...
by Gareth Roocroft | Apr 2, 2024 | Technology And Marketing
The Ultimate Guide to Choosing the Right Domain Extension: .com vs. .co.za and Beyond In the vast digital landscape, your domain name is your online identity. It’s the first thing users see, the cornerstone of your brand, and a crucial factor for search engine...
