Straw Hat Is A Strange Name! (We Get That All The Time)
The History Behind Straw Hat Digital
Many people ask us, why on Earth would you name your Digital Agency “Straw Hat”? Well… Here is the full story!
Two work colleagues sat one Saturday afternoon on a nice Summer day in 2016. They were discussing the gaps in a saturated Agency World in Southern Africa, and the fact that service delivery from many Agency owners was not up to standard, employees were generally relatively inexperienced, data was not been measured correctly and many other topics.
They both agreed if they ran their own Agency, they would do things differently. No-nonsense, personal, authentic and passionate were words that came to mind.
After a few hours of chatting, they said jokingly, “we should start our own Agency”. Then they thought what they would name it, something unique, and something memorable and fun. It just so happened, they were both wearing straw hats at the time. That name came up and they laughed… Then a few moments later they told one another, “actually that would be an incredible name, maybe one day we can do it”.
After parting ways and going on to different Agencies for growth opportunities, they remained friends and in contact, and constantly thought about the Straw Hat dream. It was becoming something more and more that they were interested in, and they both agreed to start building up capital at their respective jobs.
Then, in April 2019, Straw Hat Digital came to life and was officially founded.
Straw Hat grew and grew, and here we all are today – following the same principles they originally discussed, using their expertise to learn and build a community of experts. So we are not really an Agency, for a better word, we are a group of close people, all specialising in certain fields, and loving what we do, always putting the clients needs first, and keeping in constant communication on how things we have all noticed can be more beneficial to everyone involved!
What Straw Hat Digital Offers And Our Experience
- Search Engine Optimisation (Experience since 2002)
- Copywriting for the web as well as other forms of content creation (Experience since 2002)
- Email Marketing (Experience since 2006)
- Google Ads (Experience since 2007)
- Marketing Strategy (Experience since 2010)
- Graphic Design work (Experience since 2010)
- Printing (Experience since 2011)
- Social Media Marketing (Experience since 2012)
- YouTube marketing (Experience since 2012)
- WordPress website development (Experience since 2014)
- Events & Branding (Experience since 2016)
Some Of Our Highlights & Achievements
- Written unique copy, and ‘SEO’d” over 300 websites
- Published books available for purchase on Amazon
- Ran large Google Ads campaigns with large budgets for the likes of Red Bull, Tata, Sergio Tacchini, MTN, Toyota, Hollard, Momentum and more
- Ran Social Media campaigns for the likes of Nando’s
- Populated the Kenya Airways website with researched and uniquely written content on every City they fly to in the World
- Ran Email Marketing campaigns for the likes of Hyundai and Cars.co.za
- Printed for the likes of Coca Cola, Joshua Doore, Famous Brands, Liquor City, Bacardi Breezer and more
We have a ton of experience across all fields in the Digital World, with many years working for Agencies around the Country, learning and studying to make sure we offer the best quality, at the best price, for the best service.
We cater for Companies big and small, whether established, start ups, entrepreneur or side hustles. We can handle it all, and be your full turnkey solution.
Gareth Roocroft
Director
“I come from a line of internet and online marketing and advertising, and was trained by my father, Tony Roocroft, who was the first Google Partner on the African continent, from the age of 12, on how important the internet is, and will be. I learnt from him, I studied him and from an early age I fell in love with digital marketing. I particularly fell in love with Google AdWords (As it was called back then), SEO and content creation. I loved writing and letting my passion and creative juices flow.
I have worked for many high profile agencies in South Africa, and was always looking to start my own operation, where I could apply the values I learnt from my father, and the techniques I learnt from my experience gained in the real world. I have a degree in Marketing Management, and have many hobbies and passions, but Straw Hat is my ultimate gem.
I want to be the person you can phone or email any time of day or night, I want to be your support and hands on contact. I believe in trust, transparency, and complete honesty when it comes to my company. I believe these values make us stand out from anyone else. We do not get people to commit to contracts, because we believe in our skills, and are learning and keeping up with trends as they change.
I value relationships with people who choose to use us, and I believe these relationships not only make things smoother, but also build up a long term connection.
In the end it is my aim as the director to make sure you grow, succeed, and get your moneys worth. If I can make you happy, I have achieved my goal.
I look forward to building our relationship and success together”
Need Help With Anything Digital?
Get In Touch With Us Right Now!
We Can Help You!
Follow Us On Social Media