Search Engine Optimisation Specialists Since 2002

Search Engine Optimastion, known as SEO, is a Straw Hat Digital speciality. We have experience in the SEO game since the early days, where we SEO’d and managed around 200 websites of various topics, that took over all the rankings on Google especially. We love the challenge of SEO, from the on-page SEO, to behind the scenes with technical SEO. No challenge is too small for us to SEO at Straw Hat Digital.

If you have a WordPress website, in the huge competitive market of SEO, and many agencies offering success, let us handle it and we WILL get you results, organic ranking positions, which will eventually turn into leads.

What Is Search Engine Optimisation?

Search Engine Optimisation (SEO) is the practice of enhancing a website’s visibility in search engine results pages (SERPs) through various techniques. The goal of SEO is to improve the ranking of a website for relevant search queries, thereby increasing organic (non-paid) traffic.

SEO involves optimising both on-page elements, such as content, keywords, and metadata, and off-page factors, like backlinks and social signals. It also includes technical aspects, such as site speed, mobile-friendliness, and proper indexing. Effective SEO ensures that a website is easily discoverable by search engines and provides a positive user experience, which helps in attracting more visitors and potential customers.

Understanding The SEO Strategy

Search engines help users or searchers find what they are looking for. SEO can be divided into two strategies:

  • On Page Optimisation: This strategy focuses on optimising your pages and code for the search engine. It also entails building internal links, and making the website user friendly and easy to use.
  • Off Page Optimisation: This mainly focuses on link building, social media sharing and other forms of advertising, both online and offline, in order to get people to your website and achieve a higher PageRank (Which contributes to your position on Google).

There are 2 main key factors when it comes to SEO: Content (In form of blog posts, imagery, videos and Infographics) and obtaining “natural” links from other websites linking to you.

 

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We offer a wide range of SEO services, but these are what we will specialise in the most, and what we offer. This normally entails a 6 – 24 month strategy:

  • SEO Audit
  • Keyword Research and Analysis
  • Competitor Analysis
  • On-Page & Off-Page SEO Optimisation
  • Technical SEO
  • Content Creation and Optimisation
  • Link Building
  • Local SEO
  • Mobile SEO Optimisation
  • SEO Strategy Development
  • User Experience (UX) Optimisation
  • Website Speed Optimisation
  • Schema Markup Implementation
  • Voice Search Optimisation
  • Video SEO
  • Social Media Integration
  • Analytics and Reporting
  • Conversion Rate Optimisation (CRO)
  • Penalty Recovery Services
  • SEO Consultation and Training

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